Face the Fight
Newsroom
Two years in, Face the Fight has made extraordinary progress — training over 30,000, reaching 355,000+ lives, and projecting 6,500 lives saved by 2032. This movement is changing the narrative around veteran mental health. Download the 2024 Progress Report to see our impact.
“Connecting those dots about what we owe, and connecting those dots about the side effects of service and sacrifice of our veterans, is important.”
“Celebrity Chef Rush has made it his mission and partnered with USAA and the Face the Fight Campaign to educate, provide resources and inform the world about veterans’ struggles.”
“There’s this opportunity for organizations like USAA, and other business leaders need to change the culture around suicide and talk about it.”
No veteran has to carry the weight alone. By fostering open, honest conversations centered on support and hope, we are working to ensure that no veteran, military family, caregiver, or survivor feels alone in their struggle. Together, we can #FaceTheFight.
Face the Fight®, the national initiative that has brought together over 200 like-minded organizations since its launch in 2023 to help reduce veteran suicide, is reinforcing its commitment this Veterans Day and celebrating the incremental progress being made.
In the News
Face the Fight® has released its 2024 Progress Report, showing the coalition’s growing impact in preventing veteran suicide. With over 250 partner organizations and more than $25M in grants awarded, the movement has already reached 355,000+ lives and is projected to help save 6,500 lives by 2032.
“Finally, something is being heard. Someone shares your voice. Something is finally being done–not just for me but for other veterans and their kids.”
“It’s so important to me because I have PTSD & I’ve lost a few people through suicide,” veteran & White House chef, Andre Rush says. “I lost one of my soldiers literally hours after talking to me.”
“We want to start by encouraging people to talk more about suicide. We have to break the stigma around it; without starting there, it’s much harder to get veterans the help & support they need.”
“We are committed to ensuring all veterans and military members have access to the care they need, especially in underserved communities where advances in health equity are greatly needed.”
“An initial $2.5M grant from USAA funds training of 200 mental health clinicians, screening over 7,000 people for suicide risk, and delivering suicide-specific interventions to over 1,600 veterans.”
“We owe it to those who have served our country to provide them with the care and support they need to thrive post-service.”
“The initial $41 million in philanthropic grants will support nonprofit programs, clinical fellowships, veteran service organizations and suicide prevention/training programs for veterans.”
“We recognize that one company can’t enter the arena of suicide prevention and expect to turn the tide single-handedly,” — USAA’s assistant vice president of corporate responsibility.
“UT Health San Antonio is providing experts trained in military and veteran mental health to help USAA launch Face the Fight.”
“Face the Fight™ has released its first annual impact report demonstrating the effect that organizations and nonprofits together can have on saving veteran lives through suicide prevention efforts.”
As many states and communities prepare for Veterans Suicide Awareness and Prevention Day on Sept. 22, Face the Fight (FTF) is announcing a new round of nonprofit grant recipients. These grants will support initiatives focused on preventing veteran suicide and breaking the stigma around seeking help within the military community.
Face the Fight launched in 2023 and now has 175 coalition members and $85M committed to reduce veteran suicide. Learn more about what we did in our 2023 Progress Report.